Digital Signage and Narrowcasting

Digital Signage could soon be coming to a display screen near you. Imagine Google AdWords tied into a network of Internet-driven kiosk advertisements. Combined with RFID technology it might identify the items you are purchasing and offer coupons through a store display or in a checkout line. The Google patent Allocating Advertising Space In A Network of Displays describes the format in detail. Here is an excerpt… [More…]